Beverage brand sales & marketing · Metro New York and Florida
Getting your new or emerging wine, spirits, or ready-to-drink beverage the attention it deserves is hard. Too often, promising brands get buried in a distributor’s portfolio alongside hundreds of competing products and are left there to die.
Even with a great distributor and sales team, it can be nearly impossible to get the dedicated attention, market presence, and hands-on sales support your brand needs to reach the next level.
That’s where Breakout Brand Group comes in.
We specialize in giving emerging beverage brands the focused sales, marketing, and promotional support they need to break out, build momentum, and grow.
From the Breakout team
New research shows alcohol use falling among younger adults while heavy drinking rises among ages 50–64. The market lesson is clear: understand who is changing, why, and how your brand should respond.
Read story →The reason we exist
Emerging brands need more than distribution. They need consistent attention at street level—real conversations with buyers, thoughtful placements, memorable tastings and people who understand how to turn market opportunity into repeat business.
Breakout Brand Group acts as a dedicated extension of your team. We build awareness account by account, support distributor relationships and keep your brand moving forward when crowded portfolios compete for attention.
What we do
Hands-on sales representation and relationship building with retail and on-premise buyers, including restaurants, bars, hotels and golf clubs.
Secure strategic placements with retailers, restaurants, bars and hospitality partners that fit your brand and create opportunities for repeat business.
Execute tastings, events and local activations that introduce consumers to your brand and support account-level sales.
Find and manage the right distributor, coordinate priorities and keep your brand visible within the distributor’s portfolio.
Enter and navigate the New York market with practical guidance, local relationships and field support, plus planning for expansion into other states.
Market positioning, launch planning and go-to-market guidance grounded in real sales conditions.
Recruit, train and manage local salespeople to represent your brand consistently and build account relationships.
Track sell-through, depletion and reorders to understand performance, identify opportunities and keep accounts engaged.
Create the sales processes, account tracking and reporting systems needed to scale your brand’s market presence.
The Breakout approach
Clarify the brand story, ideal account, price position and growth priorities.
Identify the territories, accounts and activations most likely to create traction.
Open doors, secure placements and represent the brand with consistency.
Strengthen reorders, relationships and the foundation for expansion.
Founder & President
Leadership
With more than 30 years of sales and marketing experience—including over 15 years in the wine and spirits industry—I’ve worked across virtually every level of the business, from a Long Island winery to Southern Glazer’s Wine & Spirits, the largest wine and spirits distributor in the United States.
Throughout my career, I’ve built and maintained relationships with hundreds of leading on- and off-premise accounts across Metro New York. That combination of industry experience, market knowledge, and established relationships gives Breakout Brand Group a distinct advantage: we know the market, we know the accounts, and we know what it takes to get an emerging brand noticed.
I help emerging beverage brands enter and navigate the New York market, find and manage the right distributor, build relationships with retail and on-premise buyers, and secure strategic placements. My hands-on support also includes recruiting, training and managing local salespeople; executing tastings, events and local activations; tracking sell-through, depletion and reorders; and creating the systems needed to scale.
My goal is simple: give your brand the focused attention, relationships, and hands-on sales support it needs to break out and reach the next level.
Ready for your next market?
Tell us where your brand is today and where you want it to go. We’ll start with a direct conversation about fit, opportunity and the work required to win.